Why nature-based tourism is vital for new world cities
By this time next year, we expect the first stage of the multi-million-dollar Mount Coot-tha zipline project to be nearing completion in what will become an iconic eco-tourist destination for travellers locally and internationally.
Today, after extensive independent studies to ensure the proposed design is sensitive to the environment and sympathetic to current users, an important milestone has been reached with the submission of the Development Application for the project.
There are very few New World cities where you could deliver an eco-tourism experience like this within a few kilometres of the CBD. The site itself has a rich Indigenous heritage story to tell as well as the alluring views of the bright city lights, the Scenic Rim and Moreton Bay.
Eco-tourism makes for a strong branding and marketing point for any product.
In marketing the zipline as an eco-friendly project that respects the environment it is in, shares the indigenous stories and histories of the area as well as being a hero experience for visitors, we know we will be tapping into a rich vein in the tourism market.
We also know this very much means not just talking the talk, but backing that up by delivering a truly unique experience that places us closer to nature in ways that can be exhilarating or soothing, and which do not hurt the very resource we are celebrating.